ServiceNow Knowledge Exhibitor List

Sales teams can turn the exhibitor list into a focused prospecting tool. Each exhibiting company invests in a booth, which signals active interest in new partnerships and customers. By studying the list, you can identify companies that match your ideal customer profile. Then you can prioritize outreach before, during, or after the event. The list also helps you avoid wasting time on irrelevant booths. You can map out a floor plan and schedule meetings in advance. This saves hours of aimless walking. For outbound sales, the list provides verified company names and booth locations. It is not a guarantee of participation, but a strong starting point for building a targeted campaign.

• Identify high-fit prospects by industry and size
• Plan booth visits and meetings in advance
• Use company names for personalized outreach

Procurement professionals can use the exhibitor list to streamline vendor discovery. Instead of browsing endless catalogs, you get a curated set of suppliers in one place. You can filter by product category, such as AI or cybersecurity. This helps you compare multiple vendors side by side. At the event, you can see live demos and ask technical questions. The list also reveals new entrants and emerging players you might not know. For sourcing teams, it reduces the risk of missing a key supplier. You can build a shortlist and schedule back-to-back meetings. The exhibitor list is a practical directory that supports faster, more informed purchasing decisions.

• Filter vendors by category and booth location
• Compare solutions through live demos
• Discover new and emerging suppliers

Market researchers and analysts can mine the exhibitor list for competitive insights. The mix of companies shows which technologies are gaining traction. You can track repeat exhibitors to spot consistent players. New exhibitors may signal emerging trends or new market entrants. The list also reveals partnerships and ecosystems, as major cloud providers often appear alongside hardware makers. For competitive intelligence, you can monitor who is investing in a physical presence. This data supports strategic planning, product roadmaps, and investment decisions. Over time, comparing lists from multiple editions can highlight shifts in the industry. The exhibitor list is a simple but powerful dataset for understanding the Technology & Computing landscape.

• Track recurring and new exhibitors over time
• Spot emerging technology trends
• Support competitive and investment analysis

Before the event, use the exhibitor list to set goals. Decide which companies you must see and which are optional. Pre-book meetings to secure time with key vendors. During the event, use the list as a checklist. Note booth numbers and prioritize your route. Collect business cards and take notes on each conversation. After the event, follow up within a week. Reference your notes to personalize messages. The exhibitor list becomes a record of who you met and what you learned. It also helps you measure your event ROI. If you missed a company, you can still reach out based on the list. This three-phase approach turns a simple list into a complete sales or sourcing workflow.

• Pre-book meetings with priority exhibitors
• Use booth numbers to plan your route
• Follow up promptly after the event

The 2027 edition at Venetian Expo will feature a broad range of Technology & Computing solutions. Expect to see enterprise cloud platforms, AI and machine learning tools, cybersecurity products, and next-generation hardware. Major names like Microsoft, AWS, Google Cloud, Intel, NVIDIA, Cisco, Oracle, and IBM are listed as exhibitors. These companies often use the event to launch products and announce partnerships. Beyond the big brands, many smaller vendors offer specialized solutions. You can attend keynote sessions, technical tracks, and live demo theaters. The event is designed for hands-on evaluation and face-to-face networking. It is a chance to see the latest innovations and compare them in person.

• Cloud, AI, cybersecurity, and hardware solutions
• Keynotes, demos, and technical sessions
• Networking with top vendors and peers

To maximize value, treat the exhibitor list as a living document. Download it early and update it as the event approaches. Highlight companies that match your goals. Use the list to create a personalized agenda. If you are an exhibitor, study other exhibitors to understand the competitive landscape. If you are a buyer, use the list to build a comparison matrix. Note which vendors offer similar products so you can ask consistent questions. At the event, divide and conquer with your team. Assign each member specific booths and share notes. After the event, debrief and update your CRM. The exhibitor list is not just a directory; it is a strategic asset for planning and follow-through.

• Download and update the list early
• Create a personalized agenda and comparison matrix
• Divide booths among team members and debrief