In this guide
Picture two halls in the same city. In one, publishers and booksellers talk rights and print runs at the Santiago International Book Fair. In another, safety-equipment makers walk buyers through hard hats and respirators at the Feria Internacional de Seguridad y Salud en el Trabajo. Same metro area, completely different conversations, and your marketing team needs a different plan for each.
This guide walks through ten Santiago exhibitions drawn from our event data. Three carry 2026 dates that are still ahead: the Book Fair, Feria Internacional del Turismo and Expo Salud Santiago. The rest are supplied past editions, so treat their dates as history rather than a promise of what comes next. Exhibitor figures range from 150 to 500, and every one of those numbers comes from the same dataset, not from a site visit.
We have angled the whole piece at marketing work: how to promote before a show, how to capture leads on the floor and how to follow up without letting warm contacts go cold. Where the records leave a blank, such as venue details, we say so instead of filling the gap.
Who Should Go to Which Santiago Show
Not every team needs every hall. Use this as a rough filter before you allocate booth staff or ad spend.
- Publishing and media teams: the Book Fair, where rights and catalogue conversations dominate.
- Travel marketers: Feria Internacional del Turismo, built around airlines, hotels and agencies.
- Healthcare brands: Expo Salud Santiago, where procurement questions shape the talk.
- Food and ingredient suppliers: FISA, the densest exhibitor list here.
- Building and design firms: the construction trio plus ChileMat for materials.
- Logistics, energy and safety suppliers: ExpoLogÃstica, ExpoEnergÃa and the workplace safety fair.
Three of these carry 2026 dates that are still ahead in our data. The other seven are supplied past editions, so a marketing calendar built on them needs a fresh check with each organiser before money moves.
The Santiago Exhibition Calendar at a Glance
- Santiago International Book Fair — Books, rights and reading culture in one hall
With 400 exhibitors and names like Random House, Penguin and Editorial Planeta, this is a content-heavy show where relationships matter more than booth traffic. Marketing teams should prepare rights-sheet handouts and author-event calendars, then capture leads by title and imprint rather than by company alone. A QR code that routes visitors to a catalogue page works better here than a generic contact form.
Best for: Publishers and literary brands
- Feria Internacional del Turismo — Travel trade with airlines and hotel groups
LATAM Airlines, Turismo Chile and Viajes Falabella appear among the 350 exhibitors, which tells you the room skews toward distribution and destination promotion. Pre-show work should target tour operators and agency buyers with short itineraries and seasonal offers. On the floor, log which market each contact sells into; follow-up emails that reference their source market will land far better than a blanket newsletter.
Best for: Tourism marketers and destination brands
- Expo Salud Santiago — Healthcare suppliers and clinical buyers
Expo Salud Santiago lists 300 exhibitors, with several entries shown only as brand codes, so verify names directly when you build your target list. Healthcare buyers tend to arrive with procurement questions, which makes a short qualification form useful at the booth. Plan follow-up around compliance-friendly material rather than flashy promotions, and keep product claims conservative.
Best for: Medical device and health brands
- FISA – International Trade Fair for the Food Industry — Food industry sourcing at its widest
FISA carries the largest exhibitor figure here at 500, with Nestlé, Unilever, Cargill and Arcor among the names listed. That density means buyers are comparing suppliers quickly, so your pre-show email should lead with a single product advantage. Capture sample requests as leads with volume estimates attached, and route them to sales within days, not weeks.
Best for: Food and ingredient suppliers
- Feria Internacional de la Construcción — Construction and materials across the value chain
Names like Cementos BÃo BÃo, Salfacorp and Sika sit among 400 exhibitors, drawing contractors, developers and specifiers. Technical literature beats slogans here. Build a lead form that records project type and stage, then follow up with specification sheets tailored to residential, commercial or infrastructure work. This is a supplied past edition, so confirm any future dates before committing budget.
Best for: Building-product marketers
- ExpoConstrucción y ExpoDiseño — Construction paired with design audiences
ExpoConstrucción y ExpoDiseño brings 300 exhibitors and a design audience into the same conversation. That mix rewards visual pre-show content: finish samples, renderings, material palettes. Capture leads by role, since an architect and a site manager want different follow-ups. A short post-show survey asking which products they specify can sharpen your next campaign.
Best for: Design-led building brands
- ChileMat — Materials focus for industrial buyers
ChileMat lists 250 exhibitors, including Cementos Melón, Codelco and Grupo Ceres, which points to a materials and industrial buyer profile. Pre-show promotion should speak to durability and supply reliability. On the floor, ask about order cycles; follow-up that arrives with a quote timeline attached tends to get answered faster than a plain thank-you note.
Best for: Materials and mining suppliers
- ExpoLogÃstica — Freight, couriers and supply operators
DHL, FedEx, Maersk and Kuehne + Nagel appear among 200 exhibitors at ExpoLogÃstica, so the audience knows the sector well. Skip basic explanations and lead with route coverage, transit times and capacity. Capture lane-specific interest at the booth, then follow up with a one-page service summary per lane. Speed matters: logistics buyers often decide within a short window.
Best for: Logistics service providers
- ExpoEnergÃa — Power generation and utility buyers
ExpoEnergÃa lists 180 exhibitors, with Enel, Colbún and Engie among them. Utility buyers arrive with long procurement horizons, so pre-show content should focus on case evidence and service scope. A lead-capture form that records project size and timeline will help you prioritise. Expect follow-up cycles measured in months, and plan nurture emails accordingly.
Best for: Energy equipment and service firms
- Feria Internacional de Seguridad y Salud en el Trabajo — Workplace safety equipment and training
The smallest exhibitor figure here, 150, still includes Honeywell, 3M, DuPont and MSA Safety. That concentration of recognisable brands means differentiation has to be sharp. Demonstrations draw crowds, so pair them with a quick badge scan and a note on which standard the visitor cares about. Follow-up should include certification details and a clear next step such as a site assessment.
Best for: Safety and PPE suppliers
Quick comparison
| # | Event | Dates | Industry | Exhibitors |
|---|---|---|---|---|
| 1 | Santiago International Book Fair | October 28 – November 6, 2026 | Publishing & Media | 400+ |
| 2 | Feria Internacional del Turismo | November 3-6, 2026 | Travel & Tourism | 350+ |
| 3 | Expo Salud Santiago | November 3-5, 2026 | Healthcare | 300+ |
| 4 | FISA – International Trade Fair for the Food Industry | April 5-8, 2026 (past edition) | Agriculture & Food | 500+ |
| 5 | Feria Internacional de la Construcción | April 25-28, 2026 (past edition) | Construction & Real Estate | 400+ |
| 6 | ExpoConstrucción y ExpoDiseño | May 10-14, 2026 (past edition) | Construction & Real Estate | 300+ |
| 7 | ChileMat | September 20-23, 2026 (past edition) | Construction & Real Estate | 250+ |
| 8 | ExpoLogÃstica | August 15-17, 2026 (past edition) | Logistics & Transportation | 200+ |
| 9 | ExpoEnergÃa | June 12-14, 2026 (past edition) | Energy & Utilities | 180+ |
| 10 | Feria Internacional de Seguridad y Salud en el Trabajo | September 5-7, 2026 (past edition) | Health & Safety | 150+ |
Event details reflect supplied records and have not been independently verified for this guide. Always confirm on the official event website before booking travel or stand space.
How Santiago Connects Your Campaign to Neighbouring Markets
Santiago sits within reach of several Latin American markets, and the exhibitor names hint at that reach. LATAM Airlines at the tourism fair, Maersk and Kuehne + Nagel at ExpoLogÃstica, and Arcor at FISA all suggest regional flows of people, freight and food. For a marketing team, that means your lead list at a Santiago show may include buyers whose home markets are elsewhere.
Build your CRM fields to capture country and city from the start. A follow-up in Spanish that names the buyer’s market reads very differently from a generic email. If your team is small, consider a Spanish-language landing page for the campaign rather than translating everything at the last minute. Keep claims modest: the event data tells us who exhibits, not how many international visitors walk the floor.
Practical habit: ask every lead which market they buy for, and log it before the badge stack gets sorted.
A Santiago Travel Kit for Exhibition Teams
You will spend long days on concrete floors, so comfort is a strategy, not a luxury.
| Item | Why it helps |
|---|---|
| Comfortable shoes | Multi-day shows such as the Book Fair run over a week. |
| Portable scanner or phone app | Faster than paper forms when queues build. |
| Spanish-language materials | Most conversations will happen in Spanish. |
| Backup battery pack | Lead-capture tools drain quickly. |
| One-page product summary | Easy to hand over and easy to scan later. |
Our event data leaves venue fields blank, so confirm locations and opening hours with each organiser rather than relying on this list. Build in a buffer day for setup and a day for follow-up calls made while the conversations are still fresh. A simple shared spreadsheet for lead status beats a shoebox of business cards.
The Final Recommendation for Your Santiago Campaign
Start with one show that matches your product closely, not three at once. If you sell to food manufacturers, FISA’s 500-exhibitor list is the obvious first test. If your buyers are builders, pick between the construction fairs and ChileMat based on whether you sell design-led finishes or industrial materials. For tourism, health or publishing, the three 2026 dates still ahead give you time to prepare properly.
Then run a tight loop: a pre-show email that names one benefit, a booth form that records two qualifying fields, and a follow-up within a week. Measure replies, not badge counts. For the seven shows whose 2026 dates are supplied as past editions, confirm any future edition with the organiser before you build a budget around it. Santiago rewards teams who prepare in Spanish and follow up fast.
Santiago Exhibition Questions, Answered
Which Santiago trade shows have 2026 dates still ahead?
In our data, three carry 2026 dates that are still upcoming: the Santiago International Book Fair (October 28 to November 6), Feria Internacional del Turismo (November 3-6) and Expo Salud Santiago (November 3-5). The other seven are supplied past editions. Dates are supplied, not independently confirmed, so check with each organiser before booking.
How many exhibitors should I expect at these Santiago events?
Exhibitor figures in our data run from 150 at the workplace safety fair to 500 at FISA. The construction fairs sit at 400, 300 and 250, Expo Salud at 300, the tourism fair at 350 and ExpoLogÃstica at 200. These are supplied figures for the editions described, not forecasts for future editions.
How should a small marketing team plan follow-up after a Santiago show?
Decide the follow-up message before the show opens. At the booth, record two qualifying fields such as sector and timeline, then send a short Spanish-language email within a week that references the conversation. Prioritise leads by readiness rather than volume, and for longer-cycle sectors like energy, plan a nurture sequence instead of a single message.
Pick the one Santiago exhibition that fits your product best, draft the pre-show email and the follow-up template now, and confirm the dates with the organiser before you commit budget. A short, specific plan beats a crowded calendar.