Two shows sit at opposite ends of the same city. The Tehran International Automotive Exhibition draws 800 exhibitors around Iran Khodro, Saipa and imported brands, while the Tehran International Renewable Energy Exhibition lists 300 around Siemens, GE and Schneider Electric. Same city, very different crowds — and very different lead-capture plans.

That gap is the point of this brief. Tehran’s exhibition calendar runs from electronics in March to mining in December, and a marketing team that treats every show the same will waste budget. Below you will find all ten events with their listed dates and exhibitor numbers, plus notes on who each one suits.

Dates come from the supplied event data. Some editions are listed as past, some as unknown, so treat every date as a planning assumption and check it with the organiser before you book stands, travel or campaign spend.

The Tehran Exhibition Line-Up, Show by Show

Event details reflect supplied records and have not been independently verified for this guide. Always confirm on the official event website before booking travel or stand space.

What the Tehran Event Mix Says About the Local Economy

Read the ten shows as a map of what Tehran’s business community spends money on. Automotive leads with 800 exhibitors. Oil, gas and petrochemicals follows at 1,000. Construction adds 700. Those three alone tell you where capital and supplier networks cluster.

Then look at the smaller end. Renewable energy lists 300 exhibitors, the lowest figure here. Electronics and food each sit at 500. The spread suggests a market where established heavy industry dominates the exhibition calendar, while newer sectors are still building their show-floor presence.

For a marketing team, that has a direct consequence. Budget conversations at these events will often involve procurement, engineering and project managers rather than brand marketers. Prepare technical material, not just promotional material.

• Heavy industry and energy: the largest exhibitor crowds
• Consumer-facing sectors: publishing, food, electronics
• Specialist niches: textiles, mining, renewables

Planning Timeline and Booking Windows

Treat the listed dates as planning anchors, not confirmed commitments. Some editions in the supplied data are marked past, and the tool has not independently verified any date. Build a timeline that leaves room for a date change.

Shows with long runs, such as the eleven-day book fair, need a staffing rota agreed early. Industrial shows with 1,000 exhibitors need meeting slots booked before arrival. Either way, confirm venue details and stand rules directly with the organiser.

Getting to and Around the Tehran Venues

The supplied event data does not list venue names for any of the ten shows, so confirm the location with each organiser before you plan travel or print directions. What you can do now is build flexibility into the schedule.

For a marketing team, the practical questions are about time, not transport trivia. How long will staff spend moving between halls? Can meetings be clustered in one part of the day? A show with 1,200 exhibitors will swallow a morning if you let it.

1. Ask the organiser for a floor plan as soon as your stand is agreed.
2. Group prospect meetings by hall to reduce walking.
3. Set fixed stand shifts and a quiet hour for follow-up calls.
4. Keep one team member free for unplanned conversations.

None of this is glamorous. All of it protects the hours you have on the floor.

Show-Floor Tactics That Survive Contact

A lead is only worth what your follow-up makes of it. Decide the follow-up owner before the show opens, not after.

At a 300-exhibitor renewable energy show, staff can afford longer conversations, so capture project stage and decision timeline. At a 1,200-exhibitor general fair, speed matters more: a badge scan plus two qualifying questions is enough. Different shows, different capture depth.

Hypothetically, a team selling to food distributors might collect product-line interest and territory on day one, then send a tailored note within 48 hours. A team at the mining show might instead schedule a technical call for three weeks later. Both are valid; neither works if the data is thin.

Give every stand staffer the same short script, the same three qualifying questions and the same rule for what counts as a lead. Review the numbers each evening and adjust for the next day.

Tehran Exhibitions: Questions Marketing Teams Ask

Start with one decision: which two shows match your product and your sales cycle. Then confirm dates and venue with each organiser, set a lead target and name the person who owns follow-up. Do that before you book anything else.