In this guide
This guide is for the traveller who has just been handed a trade-show brief and a passport application: a buyer, sales lead or small-business owner heading to Asuncion for the first time and needing to turn a list of exhibitions into an actual trip. You probably have one or two industries in mind, a limited number of travel days, and a budget that has to justify itself.
Ten events appear here, spread across general trade, food and beverage, publishing, construction, agriculture, technology, automotive, textiles and healthcare. Reported exhibitor figures run from 150 to 500. That spread matters: a 500-exhibitor general fair and a 150-exhibitor health fair ask for very different schedules, shoes and follow-up plans.
Dates below are the ones supplied for each event. Several are months in the future, one describes a past edition, and none should be treated as fixed until you speak with the organiser. Use this as a planning framework, then confirm what you need before any money is committed.
The Asuncion Exhibition Calendar at a Glance
| # | Event | Dates | Industry | Exhibitors |
|---|---|---|---|---|
| 1 | Expo Paraguay | August 2026 (unconfirmed) | General Trade | 500+ |
| 2 | Paraguay International Trade Fair | November 2026 (unconfirmed) | General Trade | 400+ |
| 3 | Paraguay International Food Expo | September 2026 (unconfirmed) | Food & Beverage | 350+ |
| 4 | Asuncion Book Fair | July 2026 (unconfirmed) | Publishing | 300+ |
| 5 | Paraguay International Construction Fair | January 2027 (unconfirmed) | Construction | 300+ |
| 6 | Paraguay International Agribusiness Fair | September 10-12, 2026 (past edition) | Agriculture | 300+ |
| 7 | Paraguay International Technology Fair | March 2027 (unconfirmed) | Technology | 250+ |
| 8 | Paraguay International Automotive Fair | February 2027 (unconfirmed) | Automotive | 250+ |
| 9 | Paraguay International Textile Fair | October 2026 (unconfirmed) | Textiles | 200+ |
| 10 | Paraguay International Health Fair | May 2026 (unconfirmed) | Healthcare | 150+ |
1. Expo Paraguay
The largest listed general trade gathering
With 500 reported exhibitors, Expo Paraguay is the biggest event in this set and the natural anchor for a first visit. Names such as Coca-Cola, Unilever and Nestle sit alongside local producers, which suggests a consumer-goods and distribution flavour to much of the floor. If you sell into retail, packaging, logistics or marketing services, a general fair of this size gives you many conversations in a short window. Budget two days rather than one; a hall this broad punishes rushed walking. Check the August 2026 timing with the organiser before you build flights around it.
Best for: broad market scouting
2. Paraguay International Trade Fair
Export-minded general fair with manufacturers
The Paraguay International Trade Fair lists 400 exhibitors, including Nestle, Unilever, local manufacturers and exporters. That mix points to a fair where sourcing conversations are as likely as sales ones. Come with a short list of product categories you actually buy or distribute, and a one-page company profile in Spanish if you can manage it. November 2026 is the supplied timing, so a late-year trip could pair this with other autumn events, but treat the date as unconfirmed until the organiser responds.
Best for: sourcing and export contacts
3. Paraguay International Food Expo
Food and drink focus with major brands
Around 350 exhibitors are reported for the Paraguay International Food Expo, with Coca-Cola, Pepsi and local food producers named. For a distributor, retailer or hospitality buyer, a single-industry fair compresses your research: packaging formats, private-label possibilities and regional producers in one place. September 2026 is the listed month. Food fairs reward preparation more than most, so arrive knowing your shelf-space constraints and margin targets. Ask the organiser which profile of exhibitor dominates before you plan meetings.
Best for: food buyers and distributors
4. Asuncion Book Fair
Publishing sector meeting point in July
The Asuncion Book Fair reports 300 exhibitors, drawing local and international publishers. This is a different rhythm from a industrial fair: rights conversations, school and library supply, and design services all feature. If your work touches publishing, education or translation, the July 2026 slot is worth investigating early because book fairs often fill calendars quickly. Bring title lists and a clear sense of what you licence or translate. Confirm the venue and opening hours with the organiser, since book fairs frequently run long retail hours alongside trade activity.
Best for: publishers, booksellers, educators
5. Paraguay International Construction Fair
Construction firms and international contractors
Listed for January 2027 with 300 exhibitors, the Paraguay International Construction Fair brings together local construction firms and international contractors. Suppliers of materials, tools, finishes and equipment will find a concentrated audience here. January is midsummer in Paraguay, so plan a schedule that respects heat and keeps site visits to mornings. The exhibitor list is described as a mix of local and international players, which suits anyone testing whether a regional partner is worth appointing. Verify the 2027 dates with the organiser well ahead, as construction calendars shift.
Best for: building-materials suppliers
6. Paraguay International Agribusiness Fair
Agribusiness edition dated September 10-12, 2026
This entry describes a past edition dated September 10-12, 2026, with 300 exhibitors listed under placeholder brand names. Treat the record as evidence of a prior agribusiness gathering rather than a promise of the next one. Paraguay’s economy leans heavily on agriculture, so a fair in this sector tends to attract machinery, inputs, seeds and logistics suppliers. If farming or agri-processing is your market, ask the organiser directly about future editions, floor plan and visitor profile before planning travel. Do not assume recurrence from this single record.
Best for: agri suppliers and machinery
7. Paraguay International Technology Fair
Technology fair slated for March 2027
Around 250 exhibitors are reported for the Paraguay International Technology Fair, spanning local tech companies and international firms. March 2027 is the supplied timing. Technology fairs reward a demo-led approach: bring a working laptop, a short pitch and a way to capture leads offline. If you sell software, hardware or IT services into small and mid-sized businesses, this is the most direct route into that audience among the ten events. Confirm the dates, venue and any visitor registration requirements with the organiser before booking.
Best for: software and IT services
8. Paraguay International Automotive Fair
Vehicle brands under one roof
Toyota, Volkswagen, Ford, Nissan and Hyundai are named among exhibitors at the Paraguay International Automotive Fair, alongside 250 reported exhibitors overall. For parts suppliers, dealers, fleet buyers and aftermarket businesses, a brand-heavy fair shows what is being pushed into the market. February 2027 is the listed month. Expect consumer-facing energy as well as trade conversations, and plan follow-ups for the days after rather than trying to close deals on the floor. Ask the organiser whether trade visitors get separate hours.
Best for: automotive trade and parts
9. Paraguay International Textile Fair
Textiles and design in October
The Paraguay International Textile Fair reports 200 exhibitors, including local textile manufacturers and designers. Small and mid-sized apparel brands often find this kind of fair more useful than a giant general expo, because conversations go deeper and samples are easier to see. October 2026 is the supplied date. Bring fabric specifications, minimum order questions and a camera. If you are exploring regional production, ask each exhibitor about capacity and lead times rather than relying on brochures. Confirm the schedule with the organiser beforehand.
Best for: apparel sourcing and design
10. Paraguay International Health Fair
Clinics, hospitals and health organisations
The smallest event in this set by reported exhibitor figure, the Paraguay International Health Fair lists 150 exhibitors, among them local hospitals and health organisations. Size is not a drawback here: a focused health fair lets distributors of equipment, consumables and services meet decision-makers without crossing a cavernous hall. May 2026 is the listed month. Prepare regulatory questions in advance, since medical purchasing moves slowly. Ask the organiser who attends on the trade side and whether any clinical programme runs alongside the floor.
Best for: medical suppliers and clinics
Event details reflect supplied records and have not been independently verified for this guide. Always confirm on the official event website before booking travel or stand space.
Exhibitor Checklist for Asuncion Trade Shows
Exhibiting in Asuncion means preparing for a market where relationships and follow-up carry weight. The events here range from 150 to 500 reported exhibitors, so your stand plan should match the pace of the fair. A general trade event with 500 exhibitors will feel busy and broad; a 150-exhibitor health fair will be quieter and more conversational.
- Confirm dates, venue and stand allocation with the organiser in writing before paying for travel.
- Prepare Spanish-language materials; English-only collateral limits conversations.
- Set a lead-capture method that works without reliable Wi-Fi, such as a printed form or offline app.
- Ask the organiser for the visitor profile and expected trade versus public hours.
- Plan shipping and customs timelines for samples well ahead of the event.
- Book follow-up calls for the week after the fair, not the flight home.
None of these events should be treated as guaranteed to deliver a specific number of buyers. Treat every conversation as a starting point and build a simple scoring system for leads so the trip produces usable pipeline rather than a stack of cards.
Visitor Checklist Before You Fly to Asuncion
Visiting is a different job from exhibiting. Your goal is to see enough, ask the right questions and leave with decisions. With ten events across nine industries, most visitors will realistically cover one or two per trip, and only if the calendar allows.
- Shortlist events by industry first, then by reported exhibitor count and fit with your buying remit.
- Message the organiser to confirm dates, venue, visitor registration and badge costs.
- Build a target list of exhibitors from the names supplied, and research each one.
- Draft five questions you will ask every relevant stand, so comparisons stay fair.
- Allow buffer days; a single busy fair day rarely covers a hall properly.
- Keep notes in one place and photograph business cards as backup.
The calendar is not confirmed for most entries, so avoid non-refundable bookings until you have a reply from the organiser. A flexible itinerary is the difference between a productive trip and an expensive walk around a half-empty hall.
Getting Around and Staying in Asuncion
Practical planning matters as much as the show list. The events above are recorded without a venue field, so you cannot yet group them by location. Ask each organiser where the event is held before choosing accommodation; a hotel near one fair may be far from another.
| Planning item | What to confirm |
|---|---|
| Venue | Exact address and hall from the organiser |
| Dates | Trade versus public days, opening hours |
| Accommodation | Distance to venue, flexible cancellation |
| Local transport | Options from your hotel to the venue |
| Language | Spanish phrases and translated materials |
Book refundable rates until dates are confirmed. If two events sit in the same month, ask both organisers about venue proximity before combining them. Keep one rest day in the plan: Asuncion is a working capital, and back-to-back show days plus evening networking add up quickly.
Asuncion Trade Show Questions
Which Asuncion trade show has the most exhibitors?
Expo Paraguay is listed with 500 exhibitors, the highest reported figure among the ten events. The Paraguay International Trade Fair follows at 400, and the food expo at 350. Higher numbers mean more ground to cover, so plan two days if you attend the largest fair and pre-select the stands that matter to your business.
Are the dates in this guide confirmed?
No. Dates are as supplied for each event and have not been independently checked by this guide. Several entries carry future months, one describes a past agribusiness edition, and some dates may change. Contact the organiser of any event you plan to attend before booking flights or hotels.
Can I combine two Asuncion exhibitions in one trip?
Possibly, but only if the dates and venues line up. Most events here are months apart, and venue details were not supplied. Ask both organisers for dates and addresses, then check whether travel between them is realistic. Keep bookings refundable until you have written answers.
Start with one event, not ten. Pick the fair whose industry matches your remit, email the organiser to confirm dates and venue, and only then build flights, hotel and meetings around it. A short, well-prepared trip to Asuncion beats a crowded itinerary built on unconfirmed dates.