In this guide
Imagine a procurement manager in Jakarta preparing a shortlist of suppliers for automotive components. They have three days to compare vendors, check certifications, and negotiate terms. They decide to attend the Surabaya Automotive Expo, but first they want to know if the show fits their sourcing calendar. This scenario is hypothetical, but it reflects how buyers use Surabaya’s trade shows.
Surabaya hosts ten major exhibitions across industries from automotive to health and wellness. Exhibit sizes range from 150 to 400 exhibitors. Some shows have confirmed dates for 2026 and 2027, while others have already taken place or have unconfirmed dates. For buyers, the key is matching the show’s industry and scale to your procurement needs.
This guide takes a buyer’s perspective. We compare events by industry and exhibitor count, offer practical travel advice, and suggest which shows suit different sourcing goals. Use it to plan your next supplier evaluation trip to Indonesia’s second-largest city.
Who Should Go to Which Surabaya Show
Buyers have different sourcing goals, and Surabaya’s trade shows vary by industry and scale. Use the table below to match your role to the right event.
| Role | Recommended Show | Exhibitor Count |
|---|---|---|
| Automotive procurement | Surabaya Automotive Expo | 300 |
| Logistics manager | Surabaya Logistics & Supply Chain Expo | 180 |
| Real estate investor | Surabaya Real Estate Expo | 220 |
| Energy buyer | Surabaya Renewable Energy Fair | 150 |
| Industrial buyer | Surabaya Industrial Expo | 400 |
| Construction buyer | Surabaya Construction Expo | 350 |
| F&B buyer | Surabaya Food & Beverage Expo | 300 |
| IT buyer | Surabaya Tech Expo | 250 |
| Fashion buyer | Surabaya Fashion Fair | 200 |
| Healthcare buyer | Surabaya Health & Wellness Expo | 180 |
Consider both upcoming and past events. Past editions show what was available, but future dates may differ. Always verify with the event organizer.
Surabaya Trade Shows: Event List for Buyers
- Surabaya Automotive Expo — Automotive expo with major brands
The Surabaya Automotive Expo is scheduled for January 20-22, 2027, and lists 300 exhibitors. For buyers in the automotive sector, this event offers a chance to meet suppliers of components, accessories, and complete vehicles. Notable exhibitors include Toyota, Ford, Volkswagen, BMW, and Mercedes-Benz. If your procurement team sources automotive parts or explores partnerships with global brands, this show provides a concentrated market. The January timing may align with annual planning cycles.
Best for: Automotive parts and vehicle sourcing
- Surabaya Real Estate Expo — Real estate expo with global firms
With 220 exhibitors, the Surabaya Real Estate Expo on December 5-7, 2026, targets property professionals. Exhibitors include CBRE, JLL, Colliers, Knight Frank, and Savills. Buyers looking for commercial property, investment opportunities, or real estate services can compare offerings from established firms. The December dates allow year-end negotiations. This show is ideal for corporate real estate teams and investors seeking market intelligence.
Best for: Property investment and real estate services
- Surabaya Logistics & Supply Chain Expo — Logistics and supply chain solutions
The Surabaya Logistics & Supply Chain Expo (November 15-17, 2026) brings together 180 exhibitors, including DHL, FedEx, Maersk, UPS, and Kuehne + Nagel. Procurement managers responsible for freight, warehousing, and distribution can evaluate service providers in one place. The November timing may help with planning for peak season. Compare rates, transit times, and value-added services.
Best for: Freight and logistics procurement
- Surabaya Renewable Energy Fair — Renewable energy solutions
The Surabaya Renewable Energy Fair runs October 20-22, 2026, with 150 exhibitors. Notable participants include Siemens, GE Renewable Energy, Vestas, First Solar, and Enel. Buyers exploring solar, wind, or energy efficiency solutions can meet technology providers and project developers. The October dates allow pre-year-end procurement. This show suits energy managers and sustainability officers.
Best for: Clean energy sourcing
- Surabaya Industrial Expo — Industrial equipment and automation
The Surabaya Industrial Expo took place on April 5-7, 2026, with 400 exhibitors. Exhibitors included Siemens, Schneider Electric, Mitsubishi, ABB, and Honeywell. Although this edition has passed, the scale suggests it is a key event for industrial buyers. Procurement teams sourcing automation, electrical equipment, or control systems should watch for future editions.
Best for: Manufacturing and industrial supplies
- Surabaya Construction Expo — Construction machinery and materials
Held on June 15-17, 2026, the Surabaya Construction Expo featured 350 exhibitors such as Holcim, Caterpillar, Komatsu, Bosch, and Hitachi. Buyers in construction and infrastructure could compare heavy equipment, building materials, and tools. The June dates may align with dry season projects.
Best for: Construction procurement
- Surabaya Food & Beverage Expo — Food and beverage products
The Surabaya Food & Beverage Expo on May 10-12, 2026, attracted 300 exhibitors, including Nestle, Unilever, Coca-Cola, Danone, and Kraft Heinz. Procurement managers for retail, hospitality, or manufacturing could explore new products and negotiate supply agreements.
Best for: F&B sourcing and distribution
- Surabaya Tech Expo — Technology and IT solutions
With 250 exhibitors, the Surabaya Tech Expo (July 20-22, 2026) showcased Microsoft, IBM, Oracle, Cisco, and HP. IT buyers could evaluate hardware, software, and cloud services. The mid-year timing may suit budget planning.
Best for: IT procurement
- Surabaya Fashion Fair — Fashion and apparel sourcing
The Surabaya Fashion Fair (August 10-12, 2026) had 200 exhibitors like Zara, H&M, Adidas, Nike, and Levi’s. Buyers in fashion retail or garment manufacturing could source trends and materials.
Best for: Fashion retail and manufacturing
- Surabaya Health & Wellness Expo — Health and wellness products
The Surabaya Health & Wellness Expo (September 15-17, 2026) featured 180 exhibitors, including Pfizer, Johnson & Johnson, Novartis, Roche, and Merck. Procurement for hospitals, clinics, or pharmacies could compare medical supplies and pharmaceuticals.
Best for: Healthcare procurement
Quick comparison
| # | Event | Dates | Industry | Exhibitors |
|---|---|---|---|---|
| 1 | Surabaya Automotive Expo | January 20-22, 2027 | Automotive | 300+ |
| 2 | Surabaya Real Estate Expo | December 5-7, 2026 | Real Estate | 220+ |
| 3 | Surabaya Logistics & Supply Chain Expo | November 15-17, 2026 | Logistics | 180+ |
| 4 | Surabaya Renewable Energy Fair | October 20-22, 2026 | Renewable Energy | 150+ |
| 5 | Surabaya Industrial Expo | April 5-7, 2026 (past edition) | Industrial | 400+ |
| 6 | Surabaya Construction Expo | June 15-17, 2026 (past edition) | Construction | 350+ |
| 7 | Surabaya Food & Beverage Expo | May 10-12, 2026 (past edition) | Food & Beverage | 300+ |
| 8 | Surabaya Tech Expo | July 20-22, 2026 (past edition) | Technology | 250+ |
| 9 | Surabaya Fashion Fair | August 10-12, 2026 (past edition) | Fashion | 200+ |
| 10 | Surabaya Health & Wellness Expo | September 15-17, 2026 (past edition) | Health & Wellness | 180+ |
Event details reflect supplied records and have not been independently verified for this guide. Always confirm on the official event website before booking travel or stand space.
Surabaya's Links to Neighbouring Markets
Surabaya sits on Java’s eastern coast, making it a natural hub for trade with eastern Indonesia and nearby countries. Buyers attending Surabaya trade shows can explore supply chains that extend beyond the city. The Logistics & Supply Chain Expo, for instance, features global freight forwarders like DHL and Maersk, indicating connections to international markets. Similarly, the presence of automotive and electronics brands suggests regional distribution networks.
For procurement professionals, Surabaya offers access to suppliers serving Bali, Lombok, and Sulawesi. The city’s port and industrial zones support these links. While this guide does not detail specific routes, the mix of exhibitors at shows like the Industrial Expo and Construction Expo reflects Surabaya’s role as a gateway for goods moving through eastern Indonesia.
When planning sourcing trips, consider how suppliers at Surabaya events might serve your operations in other parts of Indonesia or ASEAN. The city’s trade shows bring together local and international companies, creating opportunities for regional procurement strategies.
Practical Travel Kit for Surabaya Exhibitions
Attending a trade show in Surabaya requires some planning. Here is a checklist to help you prepare:
- Event dates and venue: Confirm dates and venue with the organizer. Some shows have not yet announced venues.
- Registration: Pre-register online to avoid queues and receive updates.
- Business cards: Bring plenty for networking and supplier meetings.
- Accommodation: Book near the venue or in central Surabaya for convenience.
- Transport: Arrange airport transfers and local transport in advance.
- Agenda: Prioritize exhibitors to visit and schedule meetings.
- Budget: Plan for travel, accommodation, and potential sample shipping.
Also, check visa requirements and travel advisories. Surabaya’s climate is tropical, so pack light clothing and stay hydrated. Keep digital and physical copies of important documents.
Final Recommendation for Buyers
For procurement professionals, Surabaya’s trade shows offer a concentrated way to compare suppliers. With ten events across diverse industries, you can target shows that match your sourcing categories. Upcoming events in late 2026 and early 2027 include the Renewable Energy Fair, Logistics Expo, Real Estate Expo, and Automotive Expo. Past events like the Industrial Expo and Construction Expo show the scale of what’s possible.
We recommend starting with shows that have confirmed dates and align with your procurement calendar. Use the exhibitor lists to pre-qualify vendors and set meetings. Remember that dates and participation can change, so verify details with organizers before booking travel. A well-planned trip to Surabaya can yield valuable supplier contacts and market insights.
FAQ: Surabaya Trade Shows for Buyers
Which Surabaya trade show has the most exhibitors?
The Surabaya Industrial Expo lists 400 exhibitors, the highest among the events in this guide. It took place on April 5-7, 2026. Other large shows include the Construction Expo with 350 and the Automotive Expo with 300. For industrial sourcing, this show offers the widest range of suppliers.
Are there upcoming trade shows in Surabaya for procurement professionals?
Yes, several shows have future dates: the Renewable Energy Fair (October 20-22, 2026), Logistics & Supply Chain Expo (November 15-17, 2026), Real Estate Expo (December 5-7, 2026), and Automotive Expo (January 20-22, 2027). These are supplied dates, so confirm with organizers before planning.
What should I consider when choosing a Surabaya trade show to attend?
Match the show's industry to your sourcing needs, check the exhibitor count and notable participants, and verify dates and venue with the organizer. Consider travel logistics and budget. Past events can indicate scale, but future editions may differ. Prioritize shows with confirmed dates and relevant suppliers.
Ready to plan your sourcing trip? Start by reviewing the upcoming Surabaya events listed above, then contact the organizers to confirm dates and exhibitor lists. Prepare a shortlist of suppliers to meet, and build in time for follow-ups. With careful planning, Surabaya’s trade shows can become a productive part of your procurement strategy.