The Great British Shooting Show Exhibitor List

The Great British Shooting Show is a key date for the UK shooting and outdoor trade. In 2026 it runs from February 18 to 20 at NEC Birmingham. The event brings together brands, distributors and buyers under one roof. You can see new firearms, accessories and outdoor equipment. It is a focused environment for business conversations. Whether you are sourcing stock, looking for partners or checking out competitors, the show saves you time. Plan your visit around the exhibitor list to target the right stands. The NEC is easy to reach by road, rail and air, making it a practical trip for UK and international visitors. Expect a busy floor with live demos and product displays.

• Meet hundreds of exhibitors in one place.
• See new products and live demonstrations.
• Network with industry professionals.

The Great British Shooting Show covers shooting sports and outdoor activities. You will find firearms, ammunition, optics, clothing and accessories. Many exhibitors also show airsoft, clay shooting and hunting gear. The event includes dedicated zones and live demonstration areas. It is a good place to compare products side by side. You can talk to technical experts and ask questions. For buyers, it is a chance to assess quality and negotiate terms. For sellers, it is a way to meet retail buyers and distributors. The mix of big names and specialist suppliers means there is something for every part of the market. Bring comfortable shoes and a plan.

• Firearms, optics, clothing and accessories.
• Zones for hunting, clay shooting and airsoft.
• Live demos and product experts on hand.

The exhibitor list is a practical tool for sales teams. Before the show, review the list and note companies that fit your target market. Look for brands that could use your products or services. Then set goals for the event. Decide which stands to visit and who to ask for. You can also use the list after the show to follow up with new contacts. It helps you keep track of who you met and what you discussed. For teams that cannot attend, the list still shows which companies are active in the sector. Use it to build call lists and personalize your outreach. Always check the latest list on the official website before you travel.

• Target the right stands before you go.
• Set clear goals for each meeting.
• Follow up with contacts after the event.

For buyers, The Great British Shooting Show is a sourcing opportunity. You can compare products from many suppliers in one day. This makes it easier to assess quality, price and delivery. You can ask about bulk orders, custom options and lead times. Meeting face to face helps build trust with new suppliers. It also lets you check product samples and see them in action. If you are looking for a new line or a replacement supplier, the show is a good place to start. Bring your requirements and a notebook. After the show, use the exhibitor list to request quotes and samples from the companies you liked.

• Compare multiple suppliers in one trip.
• Discuss bulk pricing and lead times.
• Check samples and product quality in person.

The exhibitor list is also a research tool. It shows you which companies are investing in the UK market. You can track new entrants, see which brands are expanding and spot trends. For market analysts, the list provides a snapshot of the competitive landscape. You can use it to map suppliers, distributors and partners. It also helps you understand which product categories are growing. Combine the list with other sources to build a fuller picture. If you attend the show, take notes on stands that catch your eye. After the event, update your database and share insights with your team. This turns a day at the show into lasting value.

• Track new entrants and expanding brands.
• Map suppliers and distributors.
• Spot product category trends.

NEC Birmingham is a major venue with good transport links. It is close to Birmingham International rail station and the airport. There is parking on site. The show runs from February 18 to 20, 2026. Check the official website for opening times and ticket details. Wear comfortable shoes because the halls are large. Bring a bag for brochures and samples. Plan your route around the exhibitor list so you do not miss key stands. If you are travelling from abroad, book accommodation early. The NEC area has hotels within walking distance. Make time for live demonstrations and talks. A little planning helps you get the most from your day.

• Easy access by rail, road and air.
• Book tickets and hotels in advance.
• Plan your route around the exhibitor list.