San Diego Comic-Con (SDCC) Exhibitor List

This list focuses on companies that take space at San Diego Comic-Con 2027. It includes publishers, toy and collectible makers, game studios, media firms, and service providers. The CSV gives you a clean set of names and categories to sort. You can see who returns year after year and who is new. That helps you judge the show floor mix before you arrive. The list is not a live floor plan. Booth numbers and final layouts come later. Use it to sketch your route, pick target accounts, and set priorities. It works as a starting point for sales, sourcing, and research teams that want to save time on site.

• Covers about 750 exhibitors across comics and pop culture
• Sort by category, brand type, or company size
• Built for pre-show planning, not live floor maps

For sales teams, this list turns a huge show into a workable target set. You can group exhibitors by product fit, region, or budget signals. Then build outreach sequences before the event. On site, use the list to book short meetings, drop by booths, and capture notes. The data helps you avoid wasted walking and focus on accounts that matter. It also supports account-based marketing. You can match exhibitor names to your CRM, score them, and assign owners. Remember that contact details vary. Some exhibitors share media kits; others do not. Treat the list as a map of opportunity, not a promise that every decision-maker will be free to talk.

• Group exhibitors by fit and build target account lists
• Plan booth visits and short meetings in advance
• Match names to your CRM for account-based marketing

Buyers and sourcing managers can use the exhibitor list to compare suppliers in one place. You can scan for new publishers, collectible makers, or gaming brands that fit your store or platform. The list helps you shortlist vendors before the show floor gets busy. At the event, you can test product samples, ask about wholesale terms, and review licensing options. After the show, the list becomes a record for follow-up. It supports category planning, price comparison, and assortment building. Keep in mind that not every exhibitor sells wholesale. Some focus on direct-to-consumer or media. Check each company's model before you set expectations.

• Shortlist suppliers by category before you travel
• Compare product lines and licensing options on site
• Keep a post-show record for follow-up and planning

This list also works for competitive research. You can see which brands share the floor and how they position themselves. Track returning exhibitors to spot steady players. Note new names to catch rising brands. Over time, you can compare lists from different years to see shifts in the market. That helps you understand where money and attention are moving. For analysts, the exhibitor mix is a simple signal of category health. It is not a full market report. Still, it gives you a fast read on who is investing in a booth and who is not. Use it with other sources for a fuller picture.

• Spot returning exhibitors and new market entrants
• Compare year-over-year lists to see category shifts
• Use the mix as a simple signal, not a full report

San Diego Comic-Con is large and busy. A good plan saves hours. Start with the exhibitor list and mark must-see booths. Group them by hall or aisle if the layout is available. Set a realistic number of stops per day. Leave room for lines, panels, and unexpected finds. If you are selling, book meetings early and confirm times. If you are sourcing, bring a checklist for product specs, pricing, and lead times. The list helps you build that checklist. It also helps you decide who to skip. You do not need to see all 750 exhibitors. Focus on the ones that match your goals.

• Mark must-see booths and group them by location
• Set a realistic daily stop count with buffer time
• Bring a checklist for specs, pricing, and lead times

The exhibitor list stays useful after the show. You can review who you met, who you missed, and who needs follow-up. Add notes on product interest, pricing, and next steps. Share the list with your team so everyone has the same view. For sales, it becomes a pipeline source. For sourcing, it becomes a vendor shortlist. For research, it becomes a snapshot for trend analysis. Update your CRM or spreadsheet while details are fresh. Then set reminders for follow-up. The list is not a live database, so confirm any changed contact details. With light upkeep, it remains a practical asset for months.

• Review meetings, missed booths, and follow-up needs
• Share notes and next steps with your team
• Update your CRM while details are fresh